Pagony Café - Graphic Identity & Mascot Design

Across Hungary, the children’s publisher Pagony runs a number of delightful bookshops dedicated to young readers.
Many of these stores also feature cozy cafés, where parents and children can flip through books, try out games, or join special kids’ programs.

In the city of Pécs, one such café opened its doors—and I had the pleasure of designing its entire visual identity, interior décor, and even its mascot character.

For the mascot, I imagined a friendly, furry little monster who loves reading, welcomes everyone with warmth, and—thanks to his quirky charm—quickly becomes a lovable companion for children.